Thursday’s Column: Captain’s Blog

Carl Pollard




Our hens are good layers, even when molting and during bitter cold temperatures. Now that Spring and warmer temperatures are here, they are averaging an egg per day per chicken. But getting into the head (brain?) of a chicken is an impossible task. Many times, we have no idea why they do what they do. Their habits down to their individual decisions defy explanation. The hens have three nesting boxes, but many months ago they all decided they preferred just one. They all use it. Occasionally, you can find all four eggs neatly nestled together in one pile. More often, you will find that one of them has done her own thing. We have found eggs under the roost, at their feed trough, or in some stray, lone position. I need to post a game camera inside to solve mysteries like this.
What I do know is that none of them are acting out of a rational, intelligent decision to act out of step with the crowd. They are just being odd and quirky. There’s neither rhyme nor reason.
All of us, by intelligent design, are social creatures (Gen. 2:18; Ecc. 4:9-12). Whoever makes up our circle, however small or large it is, we do not typically like to be at odds with or stand out from them. At school, at work, wherever our social life takes us, we do not usually crave to speak or act in a way that ostracizes ourselves.
However, there are times when following the guidance of God and His Word will put us at odds with the world. Describing the sacrificial life we are called to as Christians, Paul writes, “Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect” (Rom. 12:2, ESV). Using the faculty of intellectual perception (mind, BDAG 680), which has been “renewed” (caused to become new and different, with the implication of becoming superior, LN 593), we use the filter of God’s Word to understand what is morally good, acceptable to God, and meeting His highest standard. If we are asked or pressured to do something by “the crowd” that does not pass this test, we cannot comply. Even though we dislike their disapproval, even if it makes us uncomfortable, even if it means potential sacrifice and suffering, and even if it means isolation and ostracism, we make the choice to stand alone. It is more important for us to know and to help others to know God’s will on the matter than to blend in with the group in doing what violates His will.
Few of us want to be seen as odd and strange, but Scripture warns that it can happen. Peter writes, “For the time that is past suffices for doing what the Gentiles want to do, living in sensuality, passions, drunkenness, orgies, drinking parties, and lawless idolatry. With respect to this they are surprised when you do not join them in the same flood of debauchery, and they malign you; but they will give account to him who is ready to judge the living and the dead” (1 Pet. 4:3-5). We may bear the scorn of the crowd on occasion, but we are more concerned about the judgment. There, the number of those unprepared to stand before Him will be much greater than those who are ready. Let’s always be more concerned with what He thinks about our conduct!






Neal Pollard
On 14 occasions in his gospel record, Matthew uses a word from which we get our English word “scandal.” Arndt and his fellow lexicographers define the word as meaning “to cause to be brought to a downfall; to shock through word or action” (BDAG 926). Jesus was at times the cause of others experiencing anger or shock through what He said and did. While Jesus uses the word to condemn those whose words and actions cause themselves and others to stumble (5:29,30; 18:6,8-9), it more often refers to those who took offense at what He said or did. He was not a poor example or stumbling block. The problem for many was that what Jesus stood for and taught was unpopular, difficult, or contrary to fleshly desires.
Does living the Christian life ever cause us to run the risk of being scandalous to the world? Share Jesus’ sexual ethics and expectations. Tell others Jesus’ exclusive salvation message. Stand up for His doctrine. Condemn what He would condemn. Any number of social causes celebrated in our society crash against the teaching of Jesus. When you stand with Him, you can expect the world (and sometimes even the weak among God’s people) to “take offense” (11:16; 13:57; 15:12; 26:31).
We should never be a scandal because of unrighteous behavior (see those passages in chapters 5 and 18). We should never go out of our way to be offensive. But, we should know that walking with Jesus will lead us to scandalize some. What will comfort us is knowing that standing with the Scandalized Savior will keep Him from taking offense at us! Nothing is more important than that.







In Romans 14, Paul emphasizes:
THREE FACTS ABOUT GOD
Even though Romans 14 is about the weak in faith and those who are stronger in faith, there is a decided emphasis on Deity–God’s acceptance (3), thanks to God (6), the judgment seat of God (10), praise to God (11), etc. The Lord is mentioned nine times while “Jesus” or “Christ” is mentioned several more times. Even when we have differences of opinions, we cannot forget about God’s presence and feelings. Another way to put any issue that would divide us is: “It’s all about God and not about us.” What are Paul’s three facts about God to help us here?
God Is Able To Make Our Brother Stand (4). Paul’s examples are about eating meat (3) and observing special days (5). Some did and some didn’t, and Paul says neither should judge the other’s Christianity on it for this reason. Each one is trying to please and follow the Lord the best they can (5-6). As long as they act from faith and not doubt on these judgment matters, they are not sinning (23).
God Is Lord Of All (9). We’ll be careful with each other’s convictions because we share the same Lord. We live for the Lord and die for the Lord; either way, we belong to the Lord (8). In all our political, social, and other earthly convictions, do we stop to remind ourselves abut this? We’re all on the same, level playing field as brethren, submitting to the same Lord.
God Is Judge Of All (10-12). I don’t want to be my brother’s judge on anything, especially not things that are matters of judgment, opinion, and discretion. I’m also not qualified. If we get up at arms, let’s do so in defending God’s name and His authority. If we get worked up, let’s do so in seeking His glory and honor.
THREE REMINDERS ABOUT THE CHURCH OF GOD
Jesus said His kingdom was not of this world (John 18:36). Christians are part of His kingdom first (Mat. 6:33), and it comes before politics, nation, race, etc. Romans 14 reveals three reminders about this kingdom.
We Are Reminded That None Of Us Live Or Die To Ourselves (6-7). We are not an island to ourselves. What we do affects others. We’re keenly interested in how what we do affects others (cf. 1 Cor. 9:19-23). I consider how what I do affects you, and you are to do the same. That may come as a sacrifice to me, but I’m called to consider more than just me.
We Are Reminded Of What The Kingdom Of God Is And Is Not (17). It’s easy for us to lose sight of our identity, mission, and work. If we forget who we are, why we’re here, or what we’re here to do, there’s trouble. At Rome, people were confused over what the kingdom of God was about. Paul says it is not about earthly stuff, stuff you can take or leave that is neither right nor wrong. The kingdom is righteousness, peace, and joy. Mastering this leads us to be acceptable to God and approved by men (18). By majoring in the majors and minoring in the minors, we’re most effective with God and men.
We Are Reminded That We Pursue What Makes For Peace And Edification (19). I doubt the Lord was trying to make a bunch of doormats in Romans 14, but to think that way is to miss the point of following Jesus (cf. Mat. 20:25-28). We approach our personal convictions, and those of others, wanting harmony and preferring one another.
THREE WARNINGS ABOUT THE PEOPLE OF GOD
Even as Paul emphasizes God’s supremacy and the church’s nature, he does not leave out how God wants us to treat each other over judgment matters.
Don’t Judge Each Other (13). We can redirect the energy it takes to try and read hearts and judge motives into trying to see through the eyes of others (1 Pet. 3:8-9). Peter gives a process. Be one, then you will see through others’ eyes, you’ll feel a sense of family, then you’ll be kind, humble, and so on.
Don’t Destroy Each Other (15). Paul says don’t spiritually kill the brother Jesus died for. When we insist on our rights and our way, we are no longer walking in love. We’re supposed to be about building each other up. Disagreement can turn to resentment, and we start avoiding each other or being distant. Substitute “food” with “political party,” “pandemic issues,” “celebrating Christmas,” “new heavens and new earth,” “literal indwelling,” “representative indwelling,” and the like. The principle is unchanged.
Don’t Tear Down God’s Work (20). The church may have more opportunities and open doors right now than at any time in our lifetime. Don’t think the devil isn’t bothered by that. He’d love for us to turn on each other. He’d love to see Christians dig deeper trenches of division. But of all people, God’s people should lead the way in genuine love, unity, compassion, and care. So, Paul says don’t tear down the work of God for the sake of things that won’t matter in eternity. Causing others to stumble is a problem because it can tear down God’s family. Follow your own convictions (22), but don’t equate them with God’s law!


Yesterday morning, Chuck Raymer prayed an especially beautiful prayer, well-thought-out and earnest, but also filled with quotations of Bible verses or parts of them (near the beginning, he quoted Psalm 100:3)(his prayer begins at about 6:30 of the recording on YouTube of yesterday morning’s service: It starts here). My good friend and former co-worker in Colorado, Corey Sawyers, would often adapt the words of an entire psalm and pray it as he led us in the assemblies. There is something especially powerful about prayers that are Scripture quotations. It’s certainly something biblical.
In Acts 4:23, Peter and John, after having been released from being held by the Jews for preaching Jesus, met with the Jerusalem congregation. They lifted their voices to God with one accord and addressed Him. In their brief prayer (note verse 31), they quoted Exodus 20:11 (also found in Nehemiah and Psalms) and Psalm 2:1-2. They were so full of the Word that it came out even in their prayers. Look at the Levites who led Judah in prayer in Nehemiah 9:4-37. Much at that prayer quotes passages and events found in the Pentateuch (the first five books of the Old Testament). Most powerfully of all, Jesus prayed Scripture at a more difficult moment than any other human being will ever face (Mark 15:34). The praying prophet, Daniel, turned to God in prayer being moved by the words of Jeremiah (Dan. 9:2-3). How will it help us to pray the Scriptures in our own lives, whether in publicly leading prayer or in our private devotional lives?
Certainly, God knows His Word, but so does He know our every innermost thought, desire, and need. But, there is something about addressing God by including great truth from His Word that can really enrich those prayers. It tells Him we are mindful of His will even as we seek to influence it.
Repetition is not just the key to learning, but it can also greatly aid our comprehension and retention. As you pray Scripture, you help reinforce those promises and truths. You will actually be reflecting on them as you pray it back to God.
Scripture can become more real and meaningful as we make verbalize it in prayer. It can take incidents and teachings in Scriptures and directly apply those verses to what we are going through. So often, we are going through the same exact types of things men and women of the Bible were going through. How can it be more practical than this: “Your word I have treasured in my heart, that I may not sin against You” (Psa. 119:11)?
There are probably several more reasons why we should quote and allude to Scripture in our prayer lives, but these are at least a few. You will certainly never say anything more truthful and right in your prayers than God’s Word. You will also be walking in some very righteous footprints, of those in Scripture who prayed Scripture back to God.


The folks at Merriam-Webster define “common courtesy” as “politeness that people can usually be expected to show.” 1 One notes that courtesy doesn’t seem as ordinary as it once was, at least in the West. In the more collectivist societies of the East, people prize social harmony more than individualism. When you have millions of people packed into a metropolis, I suppose such a mindset is essential for survival. However, it translates into an attitude that suggests that I take great care not to upset or inconvenience the people around me.
I got to thinking about common courtesy as I was driving along a stretch of U.S. 129/U.S. 19 in the northeast Georgia mountains. Since slower traffic is expected, especially during tourist season, planners provided periodic passing lanes to allow for those conducting everyday business to pass the leaf-gawkers. For the spaces in between, these planners likewise added pull-offs for slower vehicles to pull off and let the faster traffic get by. Most of the time, this traffic arrangement works out nicely. However, you do encounter the occasional driver who lacks the aforementioned common courtesy, as I did when recently getting stuck behind a truck pulling a horse trailer hauling several horses.
As Christians, we are to extend courtesy as a matter of faith. Paul tells us that we are to esteem others before self and be as mindful of them as ourselves (Philippians 2.3-4). As lovely as that is when taking an earthly journey, we see how the mindset also benefits the heavenly journey. No, I am not saying that the act of utilizing a pull-off will win a lost soul to Christ. What I am suggesting, though, is that people take notice of how we conduct ourselves. As Edgar Guest famously stated, people desire sermons they can see. Since a courteous person is already mindful of others, it is but an extra step for him or her to adopt a servant’s heart. Note that following his admonition to esteem others first, Paul transitions to telling us about needing the servant-mind of Christ (Philippians 2.5-8).
With whom are you more likely to strike up a conversation? A rude person or a courteous one? Through the extension of common courtesy, you make yourself more amiable to others. And since common courtesy is no longer so common, you stand a better chance of making yourself stand out in a crowd. So, go the extra mile (cf. Matthew 5.38-42). Develop habits contributing to becoming more courteous and foster the heart of a servant within you.
WORKS CITED
1 “Common courtesy.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/common%20courtesy. Accessed 1 Oct. 2020.
Once I preferred laptops, but since the advent of Android and Apple tablets, I migrated back to the desktop PC. When attempting to accomplish work, there is something to be said for sitting at a dedicated workspace to help productivity. Even so, I usually choose desktop wallpaper to reflect my interests from the religious to whimsical. My capricious nature typically ensures that wallpaper is changed frequently.
One day after having selected an artist’s rendering of the Christ wearing a crown of thorns for my wallpaper, I noted how I had allowed the desktop of my PC to become cluttered with icons and files. Though they made finding things more manageable, they obscured the image I had chosen for my inspiration. I had to do some cleaning so that I could once again see Christ!
Spiritually, I feel as if we sometimes equally “mask” the presence of the Christ in our lives. It is not our intention to do so, of course. We are just going about our regular business. Yet, there comes the point in out lives in which we begin doing what we feel is most convenient, despite what this “convenience” does to the presence of the Christ in our lies. Soon, others are unable to readily see the Christ in our lives since He has become obscured by our ephemera. If this persists, others will be unable to see Him at all.
When this happens, it is time to clean up or bring order to the chaos. One needs to put things in their proper place so that the image of Christ becomes accentuated rather than obscured (cf. Matthew 6.33). It may take a bit of work, but the effort is worth more than anything else in this world because of its eternal implications.
Dear reader, are others able to see the Christ in your life? If not, perhaps it is time for spiritual cleansing. The only thing equal to the task, great or small, is the blood of Jesus Christ. For the one having never clothed him or herself in Christ (Galatians 3.27), baptism brings about the forgiveness of sins (Acts 2.38). For the immersed believer, the blood of Christ continuously cleanses us as we walk in fellowship with Him and fellow Christians (1 John 1.7).
Check your image in the spiritual mirror (James 1.22-25). If you cannot see the Christ, rest assured others cannot see Him either. Let us always strive so others can see the Christ in us.




On August 6 and 9, 1945, the United States dropped atomic bombs on Hiroshima and Nagasaki. The bomb itself, compared to the city, was quite small; the devastation is still at the front of many minds today.
There is a lot of evidence on earth of multiple meteor impacts. It is chilling to watch re-creations of how those impacts would have affected the earth. A meteor just six miles across has the potential ability to destroy most of this planet, which is 24,901 miles in circumference. So, something just 0.024% of earth’s size can potentially destroy it entirely.
This country has 321,400,000 people. The church makes up about 0.03% of the US Population. We are ahead of meteors in terms of our ability to make an unforgettable impact.
It is far too easy for us to think, “I’m just one person,” or, ”We’re just a couple hundred people in a community of thousands,” but God can do mind-blowing things with just one person. With His Son, He gave all humanity across eons of time the ability to be saved. With just 12 apostles, the church grew into a global fellowship. With just one faithful Christian, an entire community of lost souls can be reached.
When a meteor strikes the earth, it’s not the crater that creates such devastation: it is what happens afterward. Maybe you convert just one soul. That soul turns around and converts his/her family. That family reaches out to their connections and shares their newfound faith. Before you know it, hundreds of lost souls are now in Christ. All because of the effort of one person to convert one soul!
“Let us not lose heart in doing good, for in due time we will reap if we do not grow weary. So then, while we have opportunity, let us do good to all people, and especially to those who are of the household of the faith” (Gal. 6:9-10).


In the waning days of the last millennium, I happened to catch a program on public television about a dance competition held by Native Americans in rural Connecticut. If you are wondering why I still remember that show some 20 years later, it was because of the responses given by some of those interviewed. The dancers participating expressed the idea that their dance was an outward expression of their inward spirituality. The master of ceremonies echoed their sentiments as he explained spirituality needs to find expression. Ponder that last part with me for a moment; spirituality needs to find expression. Indeed.
I’m not suggesting that we incorporate carnal expressions of our spirituality in our worship of God, like dancing to a beating drum. Yet, if we are spiritual, shouldn’t there be an outward expression of it? Christians have a magnificent treasure stored within themselves (cf. 2 Corinthians 4.7). Sometimes, though, observation of Christians suggests otherwise. We who are blessed still covet for more. We who are given joy from within have sour attitudes. We allow ourselves to become filled with anxiety. Our brethren anger us, rather than receiving our love. Those without the church may think we are sad rather than happy. We who serve the One owning all withhold the bounty of that Providence and Wisdom of His Revelation from those needing it. We fail to be lights shining in a dark world as we are commanded (Matthew 5.14-16).
Yes, spirituality needs to find its expression. Can you recall the depth of emotion you felt when you first realized you were in love? You wanted to proclaim your love in loud tones to any who would listen. Do you remember the joy and zeal that was yours when you put on Christ in baptism? You wanted to proclaim the praises of Him Who had brought change to your life. Why don’t we allow our faith to find its expression today through the sharing of the Gospel? Why not do good to all, especially to those of the household of faith, as we have the opportunity? (Galatians 6.10) Lastly, let us worship God in spirit and truth without being begged to do so by elders, preachers, and Bible class teachers. If we do these things, no one will doubt the spirituality we claim to possess.


COVID19 may be a serious problem, but the real damage is the affect it has had on congregations who are tempted to just throw in the towel. These congregations are just hoping that next year will be a better one. It’s this mindset that makes some feel like God has somehow lost control over this year— is God smaller or weaker than the virus? Absolutely not.
Here are TEN creative congregations that have decided to adapt and overcome some of the challenges of 2020— and they’re working! Who’s to say it won’t work for your church family?
So, there’s the proof! God is bigger than COVID19.


Dale and I were recently talking about the marked differences in preference among gun owners, bikers, etc. He made the observation that those who are pro-fill-in-the-blank (revolvers vs magazine-fed, 1911 vs Glock, etc., cruisers vs sport bike, Chevy vs Ford, and so on) are often very enthusiastic about their preference and very hostile to what is the antithesis of their preference.
To use the term in its purest and least twisted sense, there is very little tolerance concerning differences of opinion among those who are passionate about the same things. With motorcycles, those who enjoy cruisers might scoff at those who prefer sport bikes. “They’re more difficult to maintain, you can’t practically go long distances, they’re more dangerous…” Sport bikers might do the same, “Cruisers aren’t as fast or agile, they’re old man bikes, you lose so much power with a belt or shaft drive, they don’t look as cool…” We could go on forever, but if you have any interests where differences of opinion abound (which is just about any hobby or interest), you know what I’m talking about.
We face the same things in the church. Culture influences our preferences in matters of opinion, and I don’t have to go into detail about those opinions or traditions. We’re aware of the range of preferences and the way we can be tempted to respond to opposing preferences. Of course, I’m not talking about doctrines that cannot and should never be altered, but of opinions and traditions that do not affect salvation.
The same responses we observe in every other aspect of our lives – passionate support or passionate opposition – can sometimes be observed in the church. We exist in the world, but we are supposed to be different from the world. Matthew 5.43ff tells us that we should love our enemies. We sometimes treat those with different preferences in the church as enemies; the level of hostility that we (and I mean me, too) can show over those preferences proves this. Do we love them anyway? Are we praying for them?
Matthew 5.46-48 points out (in principle) that if we’re only nice to those on “our side,” it means nothing. In fact, it’s wrong! Twice in this passage we are called to change and be different from everyone else. That is a salvation issue.
The word “tolerance” has become perverted over the last generation or so, but we can’t forget that it does play a role in our faith. We must not tolerate false doctrine, but we must tolerate our differences in matters of opinion. This carries over to everything we’re passionate about!
How we treat those who disagree with us will show others who we serve far more effectively than our professed beliefs will. Does our treatment of those with whom we disagree show that we are genuinely Christian, or does it serve as a perfect deterrent? This is up to us. As things slowly return to normal we can change the status quo in a very positive way – let’s make the best of it!

There was a problem with the shepherds of Ezekiel’s day. They tended to their own needs, but not the flock’s (34:2-3). There were tangible needs and problems, but these shepherds sinned by omission (34:4). The sheep were scattered and these shepherds did not work to get them back or save them from predators (34:5-6). Then, God through Ezekiel utters these harrowing words: “Behold, I am against the shepherds, and I will demand My sheep from them and make them cease from feeding sheep” (34:10).
In the New Testament, Paul tells the elders of the church at Ephesus to “be on guard for yourselves and for all the flock, among which the Holy Spirit has made you overseers, to shepherd the church of God which He purchased with His own blood” (Acts 20:28). Guard the flock, watch over the flock, and shepherd the flock. What a weighty work! To be on guard means “to be in a continuous state of readiness to learn of any future danger, need, or error, and to respond appropriately” (Louw-Nida 332). An overseer has the responsibility of seeing to the spiritual safety and proper conduct first of themselves but also of those they watch over (Arndt 379). The idea of shepherding indicates care, concern, love, provision, relationship and intimacy, knowledge, and familiarity (see Kittel et al 902ff). These lexicographers who define what Bible words mean give insight into what elders are to be like as they do this crucial work. Isn’t it incredible and encouraging to see spiritual, albeit inevitably imperfect, men who “aspire to the office of overseer” (1 Tim. 3:1)?
Yesterday is a day I’ll never forget. We tagged along with three elders and their wives as they went around to 26 houses of members of our congregation. Exercising due caution under the current medical crisis, they nonetheless drove to see members young, old, and in-between. They visited with, sang to, and prayed for so many face to face, delivering Dana’s delicious baked goods. Seeing their enthusiasm to do this and watching the genuine joy on their faces as they served and ministered was a blessing that will stoke my spiritual fire for a long time to come.
But, that’s just what I got to see. I’m not seeing the other times they’ve done this. I’m not there as they’re making so many phone calls to everyone. Over the weekend, they met together for several hours to strategize about a reopening and communication plan not just to get back to “normal” but to thrive and grow as we go into the future. Another of the elders has since spent hours piecing together that plan to provide clear communication to the church.
All of them work full-time jobs and are hard workers. All of them have families to love and care for. All of them have hobbies and interests. But, all of them have Christ in the center of their hearts and lives. That last fact is what drives them to know about, care about, and reach out to the sheep.
Thank God for the many churches who are being shepherded through unprecedented times like these by engaged, concerned, and involved shepherds. Church growth, doctrinal soundness, examples of Christ-centered living, and so much more depend on elders who shepherd. Will you take the names of your shepherds to the throne of God each day, imitate their faith, and assist them in their work? They are a vital part of God’s plan to touch and transform eternity!


Peace conjures a number of different images in our minds; from hippies to nature’s beauty to inner calm to lack of anxiety. Nearly every group of people in the world craves peace – no rational human being wants to live in constant upheaval. We all want to have peace, but our world somehow is still getting worse and worse. Why is this? The prince of this world is not a being who desires peace (II Corinthians 4.4; Ephesians 2.2; John 12.31). His very existence is dedicated to bringing down anyone who believes in God (I Peter 5:8) and he has no care or concern for the fate or well-being of anyone on this earth. Total, lasting world peace will never be possible as long as time continues (see Romans 8.18-25: sin caused the earth to be subjected to futility).
Total, lasting world peace may not be possible in this life, but this does not mean the world cannot experience any peace at all. How can we experience peace in our lives?
Firstly, it has to come from us. The world will never act in a way that brings peace. Anytime the world wishes to better its conditions, it incites civil unrest, riots, protests, and other not-very-peaceful behaviors. Christians, however, are called to be different. I Timothy 2.1ff tells us that praying to God on behalf of all men, for kings, and all who are in authority will allow us to lead quiet and tranquil lives in all godliness and dignity. We can have peace by being obedient to government authorities – even if we do not agree with them politically – because God put them in place (Romans 13). If we want peace, we have to show that peace by how we live. Since man is naturally attracted to peace, our quiet, godly lives will draw others to Christ.
Secondly, even if our world is in chaos we can have inner peace. Philippians was written to break up a nasty fight between Euodia and Syntyche. To have the “peace beyond what we can understand,” they had to rejoice in the Lord, be reasonable, not be anxious, and reach out to God for their every need. The same applies to us today! Do we get our joy from God or from worldly pursuits? Are we worried about meeting personal needs or do we rely on God (see Phil. 4.19; Matt. 6.25)? Do we try to fix our own problems, relying on our own strength, or do we place them in God’s hands and work with His guidance and providence? The Christian life is not easy, nor is it always peaceful, but the inner peace that a faithful Christian experiences, knowing that their name is in the book of life and that nothing in this short life can disrupt God’s love for them, makes every struggle in this life worth the pain.
If we want peace, we have to be that peace. We have to live peaceful lives. We have to submit to governing authorities (as long as it is within the parameters of godliness). We have to be unified as a church. We have to look to God for all of our needs. We have to trust that He will take care of us, even if that isn’t in this life. If we can do these things, we will have peace.


The Ford automobile named for Henry’s own son made its debut in 1957 after unprecedented hype. They had started planning and developing the Edsel back in 1955 based on consumer research, polls, and interviews. Ford thought it had tapped into the heart of the buying public with a car that would win its heart. It turned out to be a disaster in every way one can measure such–it was too big, too unreliable and poorly-made, too unattractive, too expensive, and, well, too weird. Even the name is strange. When Ford’s marketing department polled people about how they liked the name, many asked, “Did you say ‘pretzel’?” (info from “The Flop Heard Round The World,” Peter Carlson, Washington Post, 9/4/07). While today the Edsel has become a collector’s item, selling for as much as $100,000 or more, it will forever live among the automotive lemons’ Hall-of-Fame lineup that includes such stellar machines as the AMC Gremlin, Ford Pinto, Chevy Chevette, Yugo GV, and De Lorean DMC-12.
Marketing can be a mean business. Especially is it risky when you take a proven, respected name and attach it to something that dishonors and degrades it–like “Ford” and “Edsel.” So many researchers have sought to identify why the Edsel was such a colossal failure, but the answer often goes back to the problem that “with too many hands working on the Edsel, the project had no direction” (“The Edsel Proved Why You Should Never Design A Car By Committee,” Chris Perkins, Road & Track, 1/23/17).
What does all of this have to do with God and the Bible or Christ and the church? Well, several things.
The Ford Edsel became the focus of a great many studies by the likes of John Brooks and Bill Gates. Its failures helped many industries, not just the auto industry, learn from its basic mistakes. I think there’s insight in it for the greatest “business” of all–i.e., soul-winning. May we get the greatest name (Jesus) to the greatest audience (the world) through the greatest message (the gospel)! That’s a guaranteed recipe for the greatest success (salvation)!
