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influence Jesus Jesus Christ salvation soul-winning

The Infamy Of The Edsel

Monday’s Column: Neal At The Cross

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Neal Pollard

The Ford automobile named for Henry’s own son made its debut in 1957 after unprecedented hype. They had started planning and developing the Edsel back in 1955 based on consumer research, polls, and interviews. Ford thought it had tapped into the heart of the buying public with a car that would win its heart. It turned out to be a disaster in every way one can measure such–it was too big, too unreliable and poorly-made, too unattractive, too expensive, and, well, too weird. Even the name is strange. When Ford’s marketing department polled people about how they liked the name, many asked, “Did you say ‘pretzel’?” (info from “The Flop Heard Round The World,” Peter Carlson, Washington Post, 9/4/07).  While today the Edsel has become a collector’s item, selling for as much as $100,000 or more, it will forever live among the automotive lemons’ Hall-of-Fame lineup that includes such stellar machines as the AMC Gremlin, Ford Pinto, Chevy Chevette, Yugo GV, and De Lorean DMC-12. 

Marketing can be a mean business. Especially is it risky when you take a proven, respected name and attach it to something that dishonors and degrades it–like “Ford” and “Edsel.” So many researchers have sought to identify why the Edsel was such a colossal failure, but the answer often goes back to the problem that “with too many hands working on the Edsel, the project had no direction” (“The Edsel Proved Why You Should Never Design A Car By Committee,” Chris Perkins, Road & Track, 1/23/17). 

What does all of this have to do with God and the Bible or Christ and the church? Well, several things.

  • Jesus is the Perfect Man who offers something unique that cannot be outdone–salvation which is located in His body, the church (Eph. 1). This is what we have to offer this world, and this is what the world needs. 
  • Sometimes, we spend too much time in gimmickry, marketing hype, and mining for felt needs, and at the end of the day we wind up offering a cheap, poor, and disappointing product that dishonors and degrades His perfect name. May we ever respect the warning of Galatians 1:6-9. 
  • It is easy for us to lose sight of our mission and sense of direction, if Jesus is not the heart of our mission, purpose, plans, and activities. As disciples, He leads and we follow (Luke 9:23-26). 
  • We never want, as a church or as an individual, to sully His precious name by our association with it–whether by ungodliness, worldliness, legalism, mean-spirited, hateful behavior, doctrinal compromise, etc. I suppose that David’s name, as king of Israel, defamed God for a long time after his sin with Bathsheba (2 Sam. 12:14). We should disdain the very prospect of such.
  • It’s not too late to correct even infamous blunders. Ford is not defined by the Edsel. It went on to produce some automobiles that more than restored its good name. That can be true for churches and individuals. Jesus would not have gone to the trouble to admonish Ephesus, Sardis, and Laodicea if they were a lost cause. The same is true of Euodia, Syntyche, the man in 1 Corinthians 5, and others.  There cannot “un-be” an Edsel, but there can be a brighter future.

The Ford Edsel became the focus of a great many studies by the likes of John Brooks and Bill Gates. Its failures helped many industries, not just the auto industry, learn from its basic mistakes. I think there’s insight in it for the greatest “business” of all–i.e., soul-winning. May we get the greatest name (Jesus) to the greatest audience (the world) through the greatest message (the gospel)! That’s a guaranteed recipe for the greatest success (salvation)!

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evangelism ministry soul-winning Uncategorized

Some Practical Tips For Personal Evangelism

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Dale Pollard

  •  If you have time, avoid self checkouts. You have a golden opportunity to talk to employees while they’re scanning your items. Make them smile, be happy, be natural, and if they open up look for that chance to invite them to church or study. Just breaking out of your shell and chatting with everyone you come in contact with will eventually open doors. If people can tell you care they’ll be more inclined to, at the very least, hear you out.
  • Try not to be an “office rat” and be intentional about creating friendships. Your neighbors, members neighbors, and coworkers of members can be a good foot in the door. If they end up visiting they’ll be more comfortable seeing a familiar face sitting in the pews and a friendly face of someone who cared enough to reach out to them in the pulpit. That also makes the message you preach to them more powerful.
  • If they’re interested in studying, start with what you have in common with each other or how God can help them with a specific problem that’s unique to him/her.
  • If they struggle with addiction, relationship with spouse, anger, depression, or heartache, start there. That’s what’s on their mind and they need to know how God can heal and improve our lives. If they clearly see their need for Jesus they’ll want to know more about Him.
  • Be intentional about talking with as many people as possible. Look for the lonely or hurting people. The guy eating alone at a restaurant, anxious/worried person in the hospital waiting room, single parents with small children, homeless people, elderly people sitting on their front porch, or people coming out of Cash In A Flash. These are the people who most likely need to hear some Good News.
  • Volunteer at funeral homes to preach for free for grieving families that can’t afford to spend much.
  • Ask the staff at hospitals/retirement homes about any occupants that may not get many visitors.

Minister to people all week and not just on Sunday.

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evangelism example poetry service soul-winning Uncategorized

Evangelism Effectively Executed (POEM)

Neal Pollard

We need to know the Bible, to study and apply,
And teach and share with others, their faith to solidify.
But often, before they’ll listen to a consonant or vowel,
They need to see us on our knees, with our basin and our towel.

For fine speech can lose its luster, and argument its shine
When its power in our own lives, is unseen and unapplied.
“I’d rather see a sermon than hear one any day,”
Is the common man’s mantra, as he’s searching for the way.

And a teacher whose compassion and listening ear is offered,
Will open up a heart before one single verse is proffered.
For the adage, often spouted, is a proverb we need to share,
People do not care how much you know til they know how much you care

The way to reach an eternal soul involves more than the mind,
And every servant of Jesus knows it takes service pure and kind.
Loving care that costs us in terms of money, effort, and time,
Will soften hearts made hard by worldly greed and grist and grime.

Dear Christian as you pray to God, “Lead me to some soul today,”
Keep your eyes peeled for a struggling, straggling soul astray,
Then be a neighbor, show him mercy, you just might be surprised,
When he listens to the truth of God you have actively exercised. 

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evangelism poetry soul soul-winning Uncategorized

I Met A Soul Today (POEM)

Neal Pollard

A lonely soul was crying out
For someone to direct
Their mind to know the will of God
But I chose to deflect.

An edgy soul was acting out
Intimidating and coarse
Yet they were searching for the truth
I recoiled with too little remorse.

A hopeful soul was reaching out
And attended our worship service
But I was busy, too much to do
To connect, plus I was nervous.

A hurting soul, in time of loss
Crossed my path today
I felt so bad that he was grieved
But still I hurried on my way.

A lost soul was needing Christ
She is destined for eternity
I was busy, nervous, no zeal for her
Guess I was too caught up in me

The next soul that I come upon
Lord, may I try with zeal
To share your grace and teach your Word
And your matchless love reveal.

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evangelism soul-winning Uncategorized

Avoiding Presumption In Evangelism

Neal Pollard

There are several sound, simple methods of teaching the gospel to the lost. As the teacher grows in ability to utilize these methods, his results will improve to God’s glory. The teacher also has as his or her textbook one fo the simplest to comprehend, though only the rare and exceptional student will fail to attain unto “the meat” of God’s Word after consistent, in-depth Bible study (Heb. 5:12-14).

The effort put forth by the student to understand may be great for some. The soul-winner must be aware of this and address it accordingly. Observe a few suggestions that might prove helpful.

  • Watch the student, trying to detect words or concepts that they might not comprehend.
  • Try to establish, from the beginning of the study, a free, comfortable line of communication.
  • When asked to explain words or concepts, avoid patronizing (thereby insulting) the student.
  • Reassure the student that all of us, to one degree or another, need help understanding words and concepts.
  • Be patient and empathetic and never cold and exasperated.

Making sure the prospective Christian understands and is in the flow of the study couldn’t be more important. Each student has a never dying soul that will be somewhere for eternity. As gently and compassionately as possible (2 Tim. 2:24026), be ready to explain and discuss words or questions from the Bible or study which may be giving them problems. Realize that each person comes from a different background and aptitude, not only religiously but also educationally. No doubt, the hearer has a great responsibility and accountability. Often, Jesus admonished, “Be careful how your hear” or “Be careful that you are not deceived” (Luke 8:18; 21:8; etc.). He was warning them to be keen listeners and discerners of biblical truth. Hearing itself is vital (Rom. 10:17), as without it faith can’t be produced. Yet, let us who would teach the lost work to present the simplicity of God’s saving plan and eliminate as many barriers to understanding as we can.

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Bible Bible study courage evangelism soul-winning Uncategorized

The Courage To Try

Neal Pollard

About nine months ago, a man walked into our building a day after being immersed into Christ. He had been searching diligently for the truth, a man whose hunger for the Bible caused him to study his Bible for hours every day (including on audio at his job as a metal fabricator). He continues those habits today.

A man whose life is as interesting as his name–Roberto Yrey–has been a blessing to us at Bear Valley.  One of the reasons I’ve grown to love him so much was on full display last night. Each Wednesday, a different man delivers a 90-second devotional talk. Last night, Roberto spoke. Don’t misunderstand. He writes devotions, short sermons, and articles all the time in order to articulate his understanding of a Bible chapter or topic he has been studying. He changed his mind multiple times before settling on the one he delivered last night. If you were there, you know that Roberto was nervous. He has told several of us how difficult public speaking is for him. His only previous public speaking opportunity was a Scripture reading during a devotional back during the holidays.

What he chose to speak about last night so aptly reveals a mindset that makes him so endearing. His message was that you don’t have to know everything to study with someone. Don’t be afraid to tell someone, “I don’t know.” It’s OK if you don’t know or understand everything. He encouraged us, “Say, I don’t know but let me ask someone who might know. Or let’s fellowship and find the answer.”  But his message was to not let the fear of not knowing keep you from talking to someone about the Bible.

I admire the fact that Roberto had the courage, as a babe in Christ, to speak to a room full of people some of whom have been preachers and teachers for decades, teachers in our Bible school for many years, and are mature, seasoned Christians. But I admire him even more for practicing what he was preaching. In our midst last night were two visitors–Estevan (there for the first time) and Sean (who’s become a regular attender with Roberto for several months). He had the courage to invite them. Today, we baptized Sean into Christ for the forgiveness of his sins. A young Christian has already brought a friend to Jesus. All it took was the courage to try, to do what anyone can do who is moved by simple, trusting faith to just do what God has told us to do. I don’t know about you, but Roberto’s example helps me have the courage to try harder!

 

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(L) Sean being baptized today by Allen Javellana, who studied with him. (R) Roberto preaching at Bear Valley last night.
Categories
evangelism opportunity soul-winning Uncategorized

Grocery Bag In A Bush

Scott Phillips

My girls recently modified the game of Slug Bug in order to make it more exciting and faster-paced. A couple of months ago, with the whole family in the car, we were introduced to it when we heard the words “gocery bag in a bush” shouted three times in rapid succession followed by “wow! three in a row” from one of the other girls.

The modification was simple. Instead of calling out VW Beetles, we all began to call out grocery bags that were snagged up in a bush alongside the road. We would also accept “tree.”  A grocery bag caught in a tree was also acceptable. Turns out, “Grocery Bag In A Bush” is much more exciting and fun than Slug Bug. Tons more action! I’ve never seen so many grocery bags in my life! And you should hear the squeals and laughter when one was spotted so far up in a tree that we all knew that it wasn’t coming down until the tree did.

Good times.

I’ve thought about Grocery Bag In A Bush many times since that day, and have made many observations about it. I’d like to share three of them.

Observation #1
The grocery bags have always been, and will always be, there. I just never “saw” them before. I don’t recall seeing a single slug bug while playing Grocery Bag In A Bush, even though they were probably there.

Conclusion #1
I will see that which I look for. Matthew 7:7-8 says,  “Ask, and it will be given to you; seek, and you will find; knock and it will be opened to you. For everyone who asks receives, and he who seeks finds, and to him who knocks it will be opened.”

Observation #2
Grocery Bags don’t belong in a bush or a tree. It’s not what they were created for, but somehow they have found themselves hopelessly ensnared. They will most likely remain ensnared until someone cares enough to pick them up, or a violent storm rips them away from the unreachable limb where they are trapped. And if no one stops and picks them up, they will most likely drift away until they find themselves ensnared in another bush.

Conclusion #2
While we may excel at “stopping to say hello” when a brother is in the way, we should not let the business of “rolling our gospel chariots along” keep us from our responsibility to the lost to “stop and pick them up”.

Observation #3
We all financially support a vast army of sanitation workers through taxes and fees. We even personally pay for these services out of pocket so that they will come by our house each week to take our trash, and grocery bags, to where they belong. And yet, the grocery bags are everywhere.

Conclusion #3
Christianity cannot be outsoursed. It’s not enough to pay for, or support others, to do the work for us. This world is not our home, but it becomes a more beautiful place when each of us can see those around us who are ensnared in sin, and gently help them get to where they belong.

Feel free to make your own observations from this parable. It’s not perfect, and I’m certainly not equating those trapped in sin with trash. But before we start asking God to provide us with more opportunities, we might first ask ourselves if we are really in the  game. Because once you know what to look for, the opportunities are everywhere.

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[Scott Phillips serves as a deacon at the Bear Valley church of Christ. He and Tammi have a son and 7 daughters!]

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evangelism soul-winning Uncategorized

A Saved Life Saved Hundreds More

Neal Pollard

Ray Wallace, a great preacher friend of mine in Bayfield, Colorado, sent me an article about an incredible, heartwarming rescue. It happened late at night in Fresno, California, in 1971. Rick Freund was driving home when he saw a house going up in flames. Outside the house were three little girls and their mother, who was desperately crying for her baby trapped inside his bedroom. Firefighters had not arrived, so the slender, 24-year-old Freund was hoisted into the window, where he found the infant smiling in his crib. He rescued the baby, then simply walked away. Just minutes after the rescue, fire collapsed the ceiling and destroyed the bedroom. Little did he know that the family he helped would track him down 46 years later. The baby boy he saved, Bobby Magee, grew up hearing about this daring rescue and because of that has devoted his life to saving others. Now 47 and the father of three, Bobby has saved hundreds of lives by organizing a large blood drive over the last 18 years. Freund and Magee kindled a friendship built upon an incredible bond. Incidentally, Freund has also rescued a choking stranger by performing the Heimlich maneuver. On yet another occasion, he administered CPR on an elderly woman who had a heart attack at a funeral (Carmen George, The Fresno Bee, 2/5/18).

In the early 1990s, one of my elders in Mechanicsville, Virginia, Russell Young, studied with and baptized a man named Tom. Tom would influence his ex-wife, ex-daughter-in-law, future wife, and daughter, Debbie, to obey the gospel. Debbie would help convert several of her co-workers, including Shannon. Shannon and her husband, Michael, obeyed the gospel the same night. Shannon and Michael have gone on to go on several mission trips. Only eternity will tell how many souls have been saved through those. Who knows how many of those converted in these mission fields have reached others and how many have been reached? That is just one case I personally know about. Many people can share similar stories of dramatic rescue! It is a modern demonstration of 2 Timothy 2:2.

As we go about our daily business, God has us here on a rescue mission. We can never know, when we care enough to share Christ with a lost soul, where it will end. The person may seem humble and ordinary, but they may influence many more to be saved. And those saved ones may save many more. It’s truly exciting to think about this wonderful chain of rescued souls standing on the Lord’s right side at the Judgment! Let’s be heroes of the highest kind! A saved life may save hundreds more!

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Rick Freund (L) and Bobby Magee
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evangelism purpose soul-winning Uncategorized

Avoid Being Ironic

Neal Pollard

Friday night, Carl and I flew to Bismarck, North Dakota. Why? Well, of course, we wanted to attend the “Melita Banana Days” in Melita (pronounced Meh LIT Uh), Manitoba. That, and stay in a Bed and Breakfast in Carnduff, Saskatchewan, that doubles as an ice cream shop. Saturday night, we were back in our own beds sleeping. While we were registering at the festival  on Saturday morning and talking with some of the organizers, we told them we had flown up from Colorado to check them out. From what we could tell, we were the only attendees from America. They were mildly intrigued by that fact, but basically brushed us off. Which was fine. We also wanted to check out Oak Lake beach about 60 miles north of there. But it was ironic to read on their website that this event is about promoting tourism. Perhaps our tepid reception was an exception to how they welcomed outsiders checking them out.

On a family vacation not too long ago, our family visited a small congregation on a Wednesday night. We drew a few stares from the local members as we took our seat right as Bible class began. Afterward, we were briefly greeted by one member who explained that their little group was going to have a meeting to discuss strategies for being more evangelistic. We were a family of strangers to them, and we might have been newcomers or non-Christians. They would not know. None of them tried to connect with us. We were essentially shown the door. We found this ironic.

It is ironic to sing, pray, preach, teach, and otherwise emphasize about the church’s mission and then to practically ignore it. Our assemblies are foremost about worshipping God and building up the body, but even first-century gatherings were attended by those other than the local Christians (cf. 1 Cor. 14:22-25).  In our zeal to deepen and build our relationships with one another, we must not ignore or be cold toward those who “enter” our assemblies. Instead, we should seek opportunities to start conversations and create opportunities to open doors which lead them to Christ. Certainly, they should leave our assemblies aware of our intense interest in them. To do otherwise is to undermine our very purpose and mission. That would be the ultimate irony!

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church church function church growth evangelism salvation soul-winning Uncategorized

THE HUMAN CHAIN AND SALVATION

Neal Pollard

Incredibly, nine people in one family were in serious danger of drowning as they were swept into a riptide in Panama City Beach, Florida. It started with some little boys, but soon included would-be rescuers that included their mother and some other relatives. All of them were floundering in about 15 feet of water. The USA Today story seems to indicate that Jessica Simmons and her family thought of the idea of creating a human chain out to the imperiled family and towing them back to shore. About 80 people “started a football field-sized human chain to help bring them back to shore” (Mary Bowerman, 7/11/17, online ed.). The mother, Roberta Ursrey, summed it up well when she said, “I owe my life and my family’s life to them. Without them, we wouldn’t be here” (ibid.).

What a great story! It reveals the possibility of unity for profound purpose. It shows the power of working together. It says something about the best part of the human heart. It also illustrates the power of rescue and salvation.

The Bible makes it clear that God is the one who saves (Titus 2:11). His Word is His power to save (Romans 1:16). His divine plan is the means of salvation (Acts 16:30-31; Romans 10:9-10,13; Ephesians 2:8; 1 Peter 3:21). But, the Bible makes it just as clear that He does His saving through the preaching, teaching, influence, and efforts of His people, sharing the good news with those who are languishing in the waters of iniquity. That’s suggested in “The Great Commission” (Matthew 28:18-20; Mark 16:15-16; Luke 24:46-47). It’s demonstrated in the constant efforts of New Testament Christians, taking the message of Christ with them throughout the world to those lost in sin (cf. Acts).

Think of the church as the God-given human chain, reaching out to the struggling, needy soul. They are drowning in sin and in desperate need of help. Unreached, they will drown (see the imagery of 1 Timothy 6:9). God wants you and me, as those who ourselves have been saved, to join hands and help others who need to be helped onto the shores of safety! We cannot delay! We must act while there’s time. Lives—souls!—depend on it.

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