Friday’s Column: Supplemental Strength
I rarely watch television. I find most programming today unimaginative (e.g. reboots) and fraught with immorality. When I do watch something, it’s likely a sporting event, home improvement show, or vintage sitcom. As I was catching a few minutes of a classic sitcom, my dad remarked that one of the actresses on screen died from cancer during the run of the show. Curious, I looked up information about the show on the internet. In so doing, I encountered a curious expression: “rural purge.”
In 1970, American broadcasters, particularly CBS, put the ax to lighthearted, rural-themed and folksy shows then airing on TV in favor of more socially progressive urban and suburban-set shows. Pat Buttram, the actor who played the role of “Mr. Haney” on Green Acres, is quoted by Ken Berry as saying of the rural purge “It was the year CBS killed everything with a tree in it.” 1 Ken Berry thought that CBS was tired of being teased as the “Country Broadcasting System” since they perceived themselves as the “Tiffany Network” because of their vaunted news division. 2 It had been the executive in charge of programming at CBS who was tired of the shows and canceled them despite their good Nielsen ratings. The absence of family-friendly fare did not go unnoticed by the public, including even politicians like President Nixon. 3
The “rural purge” suggests several Biblical points to me. First, it demonstrates an unfortunate characteristic of fallen human nature that the proven (and wholesome) is often dumped for something else simply because of its “novelty.” God noted this was likewise true in Jeremiah’s day. When He advised them to take the established path, they refused (Jeremiah 6.16). They preferred their new, idolatrous way.
Second, it shows us why leadership matters. Paul warned the coming apostasy would begin with the elders (Acts 20.29-30.) I am mindful of congregations about which I’ve read in some of our brotherhood publications where the Biblical pattern was changed after the elders “reconsidered an issue prayerfully.” The sheep who know that their shepherds are leading them astray are left with a dilemma. Despite nothing being wrong previously, changes were foisted upon them by the leadership. Their family is changed. What will they do?
Lastly, it shows the importance of perseverance.
As the “rural purge” continued, there arose an anomaly. To placate the aforementioned public complaints, CBS reluctantly greenlighted a Christmas special based on a story by Earl Hamner, Jr. They purposely pitted it against popular shows on other networks they felt would crush their program! It didn’t. It was such a hit that CBS had no choice but to develop it into a new series that would run for 9 seasons. The Waltons. Because people refused to give up and give in to whims of the programing executive at CBS, a renaissance of family-friendly programs on all networks began.
Sometimes we feel as if our efforts are wasted, especially when it comes to our sinful culture. However, we are told that our labor is not in vain in the Lord. So, we are exhorted to remain steadfast (1 Corinthians 15.58). God ensures that His Word doesn’t return void and gives increase when faithfully spoken (Isaiah 55.11; 1 Corinthians 3.5-7). Therefore, let us stand and let our voices be heard, even if we find ourselves amid a “Christian purge.”
1 “Television Academy Interviews.” Television Academy Interviews, Television Academy, 22 Feb. 2019, interviews.televisionacademy.com/interviews/ken-berry?clip=60761#highlight-clips.
3 “Rural Purge.” Wikipedia, Wikimedia Foundation, 12 Feb. 2020, en.wikipedia.org/wiki/Rural_purge.