Audience Analysis

Neal Pollard

People, in talking about public speaking, will sometimes speak of “audience analysis.” What they mean is that you need to know your audience or you run the risk of being irrelevant, disconnected, and even possibly offensive. You may assume too much of them or sell them way short. Neither extreme is effective.

A wonderful sign for any congregation is the presence of especially non-Christian visitors, especially those from our community. Hopefully, we are doing something right when these visitors make repeat visits to our assemblies. However, too often, I fear that we have not done sufficient “worship neighbor analysis” or, equally, “Bible class neighbor” analysis. I recently was in a class when a teacher made a remark about how poorly a specific religious group scored on a Bible comprehension quiz. The remark itself was poignant and effective, but the cackling laughter from a few near the front of the class was easily heard throughout the classroom. I’m sure it was heard by two students sitting near them whose background is in that religious group. One is a brand new Christian and the other is a non-Christian visiting with him. Not only was the members’ reaction unnecessary, it displayed a lack of awareness of who else was present.

At times, we select songs from a century when “thees” and “thous” were commonplace and whose vocabulary was drastically different from how we speak today (“guerdon,” “cassia,” “pinion,” “dross,” and “hoary”). Even songs I have long been fond of read in ways that seem almost foreign to us today. Preparation for worship leadership should include a cognizance of how new Christians, young people, non-Christians, and the like will process or even if they can process such.

Specifically biblical or theological terms which we know people like our neighbors, coworkers, and classmates do not understand should not be uttered undefined. Making assumptions in an age marked by a growing lack of biblical literacy can undermine our effectiveness. It can make the most relevant message of all seem irrelevant and incomprehensible.

Of course, most fundamentally, one of the most unforgivable sins in the eyes of the typical visitor is to be ignored or made to feel invisible. We may hesitate to engage someone because we lack awareness of their “status” (visitor or member). Instead of risking embarrassment, scorn, or an expenditure of time, we walk past them or speak to someone we know we know. Perhaps, in believing that true seekers find, we let ourselves off the hook despite Jesus’ call for us to sympathetically consider others (Lk. 6:31; 1 Pet. 3:8).  Common sense should move us to see that we can attract or detract, depending on how we react.

Spiritual maturity will steer us to be mature, kind, patient, and self-aware. Basic thoughtfulness will help us prepare, speak, and act in ways that make us magnets for the Messiah rather than repellant from the Redeemer. The effort will be appreciated and, I truly believe, rewarded. If we need to, let’s break out of our bubbles of isolation and seek to see things through the eyes of others—especially “the little” (Mat. 10:42; 18:6-14) and “the least” (Mat. 25:40).