Googling Church

Neal Pollard

Despite Seth Stephens-Davidowitz’s fall, 2015, pessimistic forecast in the “Sunday Review” column of the New York Times, where he perhaps wistfully reports Google searches for God down 15% in the first half of this decade and presents data showing Kim Kardashian as at least 10 times more popular than Jesus (if such is gauged by Google searches)(“Googling For God,” 9/15/15), a front-page “USA Snapshot” from last weekend’s USA Today’s front page reveals a different statistic. Google Trends, which has been tracking searches since 2004, says that Google queries for the word “church” peak at Easter and spiked last year at 68% (3/25-3/27, 1A). Looking at Google.com/trends, searches for church in the last seven days spiked in too many categories to list but included “church service” (110% rise), “mass-church” (100%), “churches near me” (90%), and “Catholic Church (near me)” (both 100%).  Good friends of mine who are devout Catholics have referred to such querists and Easter or Christmas-only attendees as “C&Es” (Christmas and Easter), “CEOs (Christmas-Easter Only),” “Chreasters” (Christmas and Easter Christians) and “Submarine Christians” (because they only surface a few times per year). I’m not picking on Catholics, but singling them out since they see the biggest attendance spike and put special emphasis on those holidays as “holy days” with heightened importance over other days of the year.  Protestant denominations experience something similar if on a smaller scale. Many congregations of churches of Christ can attest to a rise in visitors on certain days, whether Easter, Mother’s Day, or Christmas.

While I strongly disapprove of the unpalatable, but predictable, gigging and gauging of those provocateurs with “in your face,” polarizing statements and ensuing debates praising and condemning these religious holidays, I am hard pressed to ignore the hard and anecdotal data. More people come to church services, including our church services, on these days.  While I have preached on the resurrection at Easter and the birth of Christ when Christmas fell on a Sunday (and cannot see how such is wrong) and while I have also preached “educational” sermons about the origin of these holidays and how we celebrate these great truths each Sunday and each day (which I believe is also legitimate), there is a matter of greater importance we must consider.

Yesterday morning, Bear Valley had a big crowd that included several visitors. Mark Hanstein preached on the work of elders. Nothing was said to highlight or downplay the resurrection. There were no awkward speeches about the origin of the Easter holiday and no pageantry to pander to guests. The worship, from the singing to the supplications and the Supper to the sermon and the sacrificing of the salary, was uplifting and encouraging.  As usual.

Every time we assemble to praise God and encourage our fellow Christians, we need to be sensitive to the fact that we are blessed with visitors. If we want to impact and reach those who “come into all the building,” on “special” or “ordinary” days, we need to prove it by doing everything we can to connect with them and take the conversation further. As you warmly greet them and find out more about them, ask them what brought them to church, what questions they might have, what their lunch plans are, if they are members of the church of Christ, and what you might do to be of service to them. Be genuinely interested and prove it with your words, facial expressions, and body language.

Did you know that the top church related search trends include “the church” (up 100%), “Christ church” (up 30%) and “church of Christ” (up 20% and the seventh most popular church related search), according to Google.com/trends? Who knows exactly what that means? But I can tell you what it means when a non-Christian visitor comes to one of our services. They are searching for something bigger than themselves. The real question is, “Are we searching for them?”

google search

One thought on “Googling Church

  1. Charlie Buckley

    Great thought Neal. We always need to have the attitude of Phillip while preaching and teaching others. Start where they are and preach Jesus.

    Charlie

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