- Pray, specifically, about having opportunities to share your faith. Think about the people in the various places you spend your time and ask God for inroads with these individuals specifically. Pray for courage, wisdom, and your words (cf. Col. 4:2-6). Pray for their hearts. Pray to pick opportune times to approach them.
- Cultivate your fields. Spend time thinking about who you have or can build a relationship with. That will be your area of greatest success. Be involved in their lives (see below). Work at growing the number of people you could share Christ with.
- Develop genuine interest in the lives of the people in your life. Learn spouse’s and children’s names, occupation, interests, hobbies, and passions in their lives. Ask about those things. File away and remember those facts, as your specific recall with them will impress them with your sincerity and concern. How is trust won? Time and transparency.
- Be able to speak openly and wisely about religion with them. That means picking your battles wisely. You will hear people spout misinformation and false ideas when religion is being discussed. Always maintain control and calm, being gentle in discussing religious matters (cf. 2 Tim. 2:24-26). If asked (and you eventually will be) about some specific, like salvation or church organization or what “denomination” you are a member of, be winsome and kind but courageous enough to give a biblical answer.
- Work at working in your faith and the church into your conversations naturally. This may require prayer and thought, but practice turning your conversations with people toward the spiritual. Like anything, if you’ve not had practice, it may seem clunky and awkward initially but not ultimately. If something is going on at church that relates some way to what your friend is saying, bring it up matter of factly. If their issue or struggle concerns something you have come across in your recent Bible study, share the verse with them.
- Be prepared to serve and help. So many of our co-workers, associates, neighbors, and other friends have messy lives. They are struggling and, without Christ, have no bearings on how to address their problems. As human beings, they inevitably struggle with the same things all people struggle with—relationships, family, finance, uncertainty, health, fear, etc. Remind yourself that you are here, on earth, to serve (cf. Mat. 20:28; Gal. 5:13).
- Watch yourself. Your example, especially under the pressures and fires of life, can make or break your evangelistic opportunities. Your temperament, reaction, attitude, and the like are a display case for the Lord or the world. Regularly remind yourself of this (Ti. 2:8; 1 Tim. 4:12; 1 Pet. 2:12).
- Remember the mantra, “It’s not a matter of ‘who’ is right, but ‘what’ is right.” I received this counsel decades ago, as a young preacher, from David Sain. I have used it countless times in soul-winning circumstances. Truly, ultimately, all religious questions must be settled upon the foundation of Scripture. Feelings, opinions, what churches teach and practice, what religious leaders say, and such must be subjugated to what the Bible says. Those other standards may fail us. Scripture won’t!
Evangelism will always be intimidating because it ultimately calls for courage and conviction. Not every specific situation will be a success story, but if we can remind ourselves of our purpose on this earth and how much people need what we have learned we will act! And there will be success!