
Neal Pollard
Imagine a soft drink company that spent the majority of its resources, its work force, its focus, its advertising, and its research and development on what type of material of which its container will be or what color to make its label. That company would likely fail to sell nearly as many soft drinks as the company who properly prioritized the goal of getting the drink onto the taste buds of as many people as possible. It would be foolhardy and fatal to misplace one’s mission so thoroughly as the first company in this example.
However, too many congregations of God’s people have lost sight of its prime objective. The number one goal of the church should be what it was for Jesus, who said, “For the Son of Man came to seek and to save the lost” (Luke 19:10). The church is not primarily tasked with building huge church buildings, providing a thousand and one social programs, serving as the brotherhood’s heretic detectors, or similar comparatively esoteric and superficial endeavors. Yet, too many congregations have devolved, in terms of time, money, and talent, into committees obsessed with container types and label colors—so to speak! All the while, soul after soul passes from time and earth to eternity and Hades, destined to some day stand on the Lord’s left hand. Christians, armed with the knowledge and the resources to reach the honest among these, have too often lost sight of the prime objective.
Instead of pessimistic resignation, the church’s response, everywhere and often, must be to do what it can to help retrain the collective and individual focus. The makeup of man’s mind is such that he needs constantly to be reminded of things. Thus, God instituted the Lord’s Supper (cf. Acts 20:7), like the Passover meal of old, to be done regularly. The same subjects in the New Testament are addressed repeatedly, to reinforce and remind us of their importance. For that reason, it is good for God’s people to persistently emphasize soul-winning. It has been anecdotally reported that churches of Christ in the United States have averaged one baptism per congregation per year for the last twenty-plus years. Since some churches do much, much better than that over the course of a year, a good many must not be baptizing people at all. How many people, not including members’ children, are we teaching and baptizing?
Whatever we can do to encourage a reversal of that trend, let us do! Let us stay committed to keeping the main thing the main thing!
















