
Neal Pollard
Many of us have laughed and spoofed those commercials that seem to have particularly hit their Renaissance period back in the ’70s and ’80s. An “As Seen On TV” product for $9.99 or $19.99 would be showcased in a 30 or 60 second ad. But, just when you thought they had told you everything that was part of the deal, they would add, “But, wait! There’s more!” Admit it. Somewhere in your closet or in your Hall of Fame of yard sales you have (had?) one or more of these irresistible deals. USA Today reports that in 2008 30 percent of Americans ordered a product from an infomercial pitchman or woman, whose approach if not words was the proverbial “But wait” technique (cf. Seth Brown, 4-13-09). Don’t we love a bargain, the feeling that we are getting more bang for our buck?
This advertising ploy thought to date back to the 1950s may be the fodder for jokes and parodies, but when we think about the life of a Christian the phrase rings like pure gold rather than glitz and glitter. Each day we live in Christ, there is a sense that there are more blessings as part of that relationship than we could have dreamed the day we made the decision to accept His grace through obedient faith. As you grow closer to God through tragedies and triumphs, forged by prayer, Bible study, and experiencing His providence, the better life becomes and the greater your hope is.
When we stop to count our blessings, we usually fail to find all the material abundance God has lavished upon us–tap water, heat or air-conditioning, multiple automobiles, relatively safe, peaceful neighborhoods, plenty of food, adequate, durable clothing, etc. But these come to all people, especially in the cornucopia of America (Matt. 5:45). But, in Christ there is more! Have you thought about the spiritual fellowship found in the church with Christians? What about peace and joy? What about guilt-free happiness? What about God’s Word? What about feeling the special love proven at the cross? What about the prospect of eternal bliss in heaven?
If anyone should be saying, “But wait! There’s more!,” it is you and me as Christians. We should be telling our friends, co-workers, and neighbors about the unfettered joy we feel in Jesus. Yes, it is unbelievable, but nothing has ever been truer! Something this great is too good to keep a secret. Let’s advertise it!

Good post!