Friday’s Column: Brent’s Biblical Bytes
In the 1970s, the people at Reece’s came up with a new candy they initially called “PBs.” They later changed their name to Reece’s Pieces. Sales were good but then dropped. As fate would have it, Universal Studios was shooting a new movie by Steven Spielberg about a stranded extra-terrestrial who wanted to go home. They were planning on using candy as the bait to lure the alien out from his hiding place. Obviously, they were going to use the popular M&M’s. However, the maker of M&M’s, Mars Incorporated, turned down the offer to have their candy featured in the film.
Since Reece’s Pieces were the same small size as M&M’s, Spielberg and company decided to use the chocolate, candy-coated peanut butter pieces instead. The Hershey Company was a little hesitant to permit the usage of their candy until the vice-president at the time, Jack Dowd, saw a few movie stills. He agreed and went in on a million-dollar joint promotion with the film. The movie, of course, was E.T. the Extra-Terrestrial. It was a huge hit. Consequently, sales of Reece’s Piece went up 65% and surpassed sales of M&M’s for the first time in its history. One wonders what the folks at Mars Incorporated thought of their blown opportunity.
The Hebrews’ writer speaks of something much more valuable, of which others fail to see the value: The Son of God. Note Hebrews 10.29. “How much more severe punishment do you think he will deserve who has trampled underfoot the Son of God, and has regarded as unclean the blood of the covenant by which he was sanctified, and has insulted the Spirit of grace?” In its context, the Hebrews’ writer is addressing apostate Christians. This lack of appreciation is not a matter of these Christians merely falling short of God’s glory (cf. Romans 3.23). The Hebrews’ writer talks about the willful disregard of the new covenant with its symptoms, such as forsaking the assemblies (Hebrews 10.25). These are people re-crucifying Jesus Christ (Hebrews 6.4-6).
I suppose that Mars Incorporated’s lack of foresight only hurt them momentarily. I could not find a direct head-to-head sales count for the two products, but Mars Incorporated made more sales revenue than Hershey’s in 2019. However, the person failing to value the blessings found in Jesus Christ through the committing of willful sin does away with the efficacy of the sacrifice made for their sins (Hebrews 10.26). Furthermore, such apostates will not enter God’s rest (Hebrews 4.1-11). Don’t be guilty of giving what is holy to dogs and pearls to swine (Matthew 7.6). Respond to the invitation of our Lord:
“Come to Me, all who are weary and burdened, and I will give you rest. Take My yoke upon you and learn from Me, for I am gentle and humble in heart, and you will find rest for your souls. For My yoke is comfortable, and My burden is light.” (Matthew 11.28-30)
Foster, Tom. “Why Reese’s Pieces and Not M&M’s Were Featured in the Movie ‘E.T..’” TVOvermind, TVOvermind, 12 Feb. 2018,www.tvovermind.com/reeses-pieces-not-mms-featured-movie-e-t/.
Kelly, Debra. “The Untold Truth of Reese’s.” Mashed.com, Mashed, 29 Apr. 2020, www.mashed.com/205754/the-untold-truth-of-reeses/.
Troy, Eric. “Reese’s Pieces Instead of M&M’s For E.T. The Extra-Terrestrial?” Culinarylore.com, Eric Troy and CulinaryLore, 5 June 2018, https://culinarylore.com/food-history:reeses-pieces-instead-of-m-and-ms-in-et/.
“Mars.” Forbes, Forbes Magazine, www.forbes.com/companies/mars/.
“Hershey (HSY).” Forbes, Forbes Magazine, www.forbes.com/companies/hershey/.