It has been said that visitors make up their mind about a church in the first ten minutes of their visit. Before they’ll even discern the doctrine we teach or form an impression about the distinctiveness of our worship, they’ve already decided. If you will walk through the first ten minutes of each time you come to services, you can discern the needs visitors have when they “enter” (cf. 1 Cor. 14:23-24) our midst. Consider these needs.
- Where to park. Designating visitor parking and having members park as far from the main entrance is thoughtfulness. Having a greeter or greeters in the parking lot who can make contact quickly and facilitate with friendliness makes a positive impression.
- Where the restrooms are. Good hospitality ought to drive us to be thoughtful and even proactive (i.e., when greeting, point out the nearest facilities). Along with this is showing them where the nursery is. If they have infants, toddlers, or small children, they are likely to have needs during their time in attendance.
- Where to sit. An obvious practical help here is not to crowd the seats at the rear of the auditorium. It’s less awkward to be seated without parading past rows and rows of people. If there’s a full crowd, have designated personnel, pleasant, friendly, and considerate, to help them find a seat. Never, ever, never have a designated pew! “Pew-itis” is a disease that should be eradicated from every congregation.
- What to expect. This is something worship leaders can do, explaining periodically why we do what we do in a “user-friendly” (as opposed to browbeating) way. Door greeters and those at a welcome center can help, as can visitor packets that cogently explain things. Such packets can include not just activities we do, but a map of where we do them.
- How to find out more. Have a “new member orientation class” or a “Church 101” class available for those who are “seeking.” It can include an annual church calendar of events, ministries, church leadership (complete with pictures and bios), ways to be involved, and the like to orient newcomers.
At first, it may seem hard to identify book, chapter, and verse for the foregoing suggestions. But consider these principles. There’s the Golden Rule (Mat. 7:12; Luke 6:31). There’s the principle of the Law of Moses, which says, “The stranger who resides with you shall be to you as the native among you, and you shall love him as yourself, for you were aliens in the land of Egypt; I am the Lord your God” (Lev. 19:34). Colossians 4:5 urges wisdom with outsiders, making the most of the opportunity. Being Christians, we should be ever increasing in the mentality that puts others before self (Phil. 2:3-4). How do we best serve Jesus? By serving others, including our visitors and newcomers.